Allan Paivio

https://web.archive.org/web/20110221091503/http://www.lifecircles-inc.com/Learningtheories/IP/paivio.html

Anderson, J. R. (2005). Cognitive Psychology and its implications. New York: Worth Publishers.

Mayer, R. E. & Moreno, R. (2003). Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist, 38(1), 43-52.

Ryu,J., Lai,t., Colaric, S., Cawley,J., & Aldag, H. (2000). Dual Coding Theory. Retrieved from the World Wide Web September 29, 2003 from http://www.coe.ecu.edu/ltdi/colaric/KB/Paivio.html

Moreno, R., & Mayer, R. E. (2000). A coherence effect in multimedia learning: the case for minimizing irrelevant sounds in the design of multimedia instructional messages. Journal of Educational Psychology, 92, 117-125.

Paivio, A (1986). Mental representations: a dual coding approach. Oxford. England: Oxford University Press.

Paivio, A. (1986). Mental representations: A dual coding approach. New York: Oxford University Press

Paivio, A (1971). Imagery and verbal processes. New York: Holt, Rinehart, and Winston.

Paivio obtained a BSc in Physical Education from McGill University in 1949. He established a gym and health studios in Montreal.

Allan Paivio earned three degrees from McGill University between 1949 and 1959. Paivio obtained a Ph.D. in Psychology, and spent over forty years in research on imagery, memory, language, cognition, and other areas. He published approximately two hundred articles and book chapters, and five books. His 1990 book Mental Representations described how imagery became controversial in the Protestant Reformation. His 2000 book, Imagery and Text: A Dual Coding Theory of Reading and Writing, he wrote with Mark Sadoski. He published his most recent book in 2006, Mind and Its Evolution: A Dual Coding Theoretical Approach.

Paivio was a successful bodybuilder. In 1948, Allan Paivio won the title of “Mr. Canada” in a competition established by the International Federation of BodyBuilders.

In a 1948 article in the YOUR PHYSIQUE magazine, Pavio is described as a well known athlete, bodybuilder, gymnast and physical culturist. A photograph of Paivio from 1948’s Mr. Canada was reprinted in the book Universal Hunks, 2013.

Allan Urho Paivio (March 29, 1925 – June 19, 2016) was a professor of psychology at the University of Western Ontario and former bodybuilder. He earned his Ph.D. from McGill University in 1959 and taught at the University of Western Ontario from 1963 until his retirement.